When Abeiku Santana talks, Ghana listens — not just because of his legendary voice, but because his words are shaping a new national narrative.
From the glitz of radio studios to the boardrooms of the Ghana Tourism Authority, Gilbert Abeiku Aggrey Santana has become far more than a broadcaster — he’s now the heartbeat of a national movement. Today, as Deputy CEO of the Ghana Tourism Authority, he’s not just promoting destinations — he’s redefining what it means to be proudly Ghanaian.
But this isn’t a new mission for him. Long before his official title, he was already known as “Mr. Tourism Ghana” — a name earned through years of unwavering advocacy for Ghana’s tourism and cultural heritage.
Mr. Tourism Ghana: A Vision Long in the Making
Abeiku Santana didn’t become the face of tourism by accident.
For years, he used his media platforms to passionately spotlight Ghana’s beauty — from serene beaches to rich festivals, from hidden cultural gems to the pulse of everyday Ghanaian life. His tireless promotion of travel, heritage, and local experiences made “Mr. Tourism Ghana” more than a nickname — it became a national symbol of pride.
Today, in a formal leadership role, he’s scaling that mission up — with power, presence, and purpose.
Tourism Meets Football: A Bold, Brilliant Move
In one of his boldest moves yet, Abeiku spearheaded a partnership between the Ghana Tourism Authority and the Ghana Football Association with the campaign:
“Experience the Beauty of Ghana! ✨ Football and Adventure.”
It’s an inspired combination.
Football in Ghana is more than a game — it’s emotion, culture, and connection. By merging sports with tourism, Abeiku is turning matchdays into travel experiences and giving football fans a reason to explore beyond the stadium.
Come for the game. Stay for the culture. That’s the new tourism gospel — and Abeiku is leading the choir.
Heritage Month: Ghana Heard Itself Again
March was no ordinary month in Ghana.
Under Abeiku’s influence, the Ministry of Tourism launched “Heritage Month” — a national celebration of Ghanaian culture, music, fashion, food, and history.
But Abeiku added a powerful twist.
He publicly called on all media houses to dedicate at least 80% of their airplay to Ghanaian music throughout March — a bold cultural statement that quickly gained traction.
The result?
Ghana heard itself again.
The sound of highlife, hiplife, traditional drumming, and contemporary Afrobeat took over the airwaves. It wasn’t just entertainment — it was empowerment.
From Media Titan to Cultural Architect
Abeiku’s transformation from on-air personality to national leader was natural — because he never stopped being a storyteller.
As a media titan, he built one of Ghana’s strongest personal brands. As a tourism strategist, he’s now using that brand to reimagine how Ghana presents itself to the world.
He brings energy, edge, and elegance to the table. Whether he’s hosting cultural tours, producing travel content, or building strategic partnerships with creatives, influencers, and communities, Abeiku is showing that tourism is not just travel — it’s trendsetting.
More Than A Campaign — A Legacy in Motion
What makes Abeiku Santana a true force is his commitment to the long game.
He’s not interested in one-off campaigns or empty slogans. He’s laying foundations — for sustainable tourism, creative collaboration, and authentic cultural preservation.
He champions local businesses, advocates for youth-driven travel experiences, and supports heritage projects across all regions. His impact is national, but his heart is grassroots.
Final Word: Ghana Needs More Abeikus
Abeiku Santana proves that when passion meets purpose, legacy follows.
From “Mr. Tourism Ghana” to Deputy CEO, he continues to show us that Ghana doesn’t need to look far for global appeal — everything we need is already here.
And as long as visionary voices like Abeiku’s are leading the charge, the world won’t just visit Ghana…
They’ll remember her. They’ll celebrate her. They’ll come back for her.
What’s Next?
With football partnerships, cultural campaigns, and bold advocacy for media support, Abeiku Santana is far from done. As he continues to rebrand Ghana with strategy and soul, one thing’s for sure: tourism just got a lot more exciting.
